Example projects

Global Culture Change:
A top-tier, market-leading global healthcare company with 100,000 employees worldwide.

Working as part of the ZRG global consulting team, our Culture Collective played key roles in the design and delivery of a three-year global culture change programme for a major pharmaceutical, during and after the Covid lockdown.

Targeting the organisation’s Top 150 leaders and culture influencers worldwide, the programme activated and embedded a brave new, action-orientated and customer-centric culture. Activities included: Culture and leadership assessments; Executive (V-level) coaching; Behaviour workshop; Team observations; and E-learning content creation.

Key results include:

  • After three months, 67% of employees worldwide said they were confident the company could shift its culture.

  • After one year, target behaviour awareness had reached 77% globally and 61% of employees reported seeing colleagues demonstrate the behaviours.

  • 95% of the Top 150 said they were constructively challenged and received valuable feedback that strengthened their leadership.

  • 94% of leaders said the development programmes helped them apply the key behaviours.

The work led to a subsequent engagement to create thought-leadership content and development interventions for a legal initiative to boost risk-taking appetite and confidence. The programme has since been rolled out worldwide.

This project involved the design and delivery of an Inclusive Leadership Programme for Managing Partners at a UK Private Equity business. 

2025 Engagement Survey results showed improvements in eleven of the twelve categories measured, with ‘Leadership’ achieving the highest uplift.

The programme is now in Phase 2 and being rolled out to Partners via workshops and executive coaching.

Inclusive Leadership Development:
A highly respected, mid-market private equity firm based in London.

Led a strategic change initiative to unite four Dutch and Belgian retail businesses under the Group umbrella, partnering with the CEO, European Board, and senior leadership teams.

Key results include:

  • Built trust and coached leaders to develop a shared Group vision and values, to drive engagement and strategic alignment.

  • Delivered leadership development programs to improve cross-business performance and embed the new vision across all four businesses.

  • Designed and executed a multi-language Group communications strategy, coordinating cross-format specialists to support culture change.

  • Oversaw cross-functional initiatives to bring the Group vision to life for employees across all businesses.

Group Alignment and Transformation:
A multi-format Benelux retailer undergoing transformation during a global financial crisis.

Lasting Culture Change:
A top-tier, market-leading healthcare company with 10,000 employees worldwide

Led the design and implementation of multi-year initiatives to drive brand-aligned performance, culture, and confidence across the UK and India. Key achievements include:

  • Delivered culture and behaviour change programmes in the UK and India that significantly boosted engagement metrics:

    • People demonstrating desired behaviours: 59% → 74%

    • Brand strategy confidence: 45% → 61% (all employees); 72% (leaders)

    • Brand-based decision-making confidence: 36% → 49% (all employees); 65% (leaders).

  • Coached the Board and senior leadership teams to embed behaviours aligned with strategic goals.

  • Integrated brand values into performance management for 2,000 UK retail staff.

  • Led the development of an integrated leadership development programme that included: a company-wide competency framework, 360° leadership assessments, senior leadership programmes, and executive coaching.

  • Successfully onboarded 200 staff post-TUPE transfer, confirmed by strong engagement scores.

  • Partnered with the CEO and Board to create and embed a Company Plan, improving strategic alignment and cross-functional collaboration.

Brand-aligned Behaviour Change:
A fast-growing challenger brand with over 9 million customers creating disruption in the telecoms sector.

Extensive global development experience over twenty years challenging and supporting senior leaders and teams to achieve sustainable change and performance uplifts aligned with strategic growth.

Key achievements include:

  • Leading in-depth culture assessments to identify critical change priorities for growth.

  • Shaping multi-faceted leadership and culture change programmes to deliver and sustain transformation.

  • Facilitating C- and V-level leaders across multiple sectors and geographies to explore and expand their leadership shadow, beliefs, skills, and impact.

  • Providing team and individual coaching to 20 V-level Finance leaders supporting them to amplify strengths, overcome limiting beliefs, and lead change globally.

  • Providing 1:1 executive coaching to senior leaders, sharing assessment insights to identify strengths and development priorities.

  • Leading three consecutive annual leadership conferences, supporting a top 60 senior team to walk their talk as leaders and enhance their decision-making, accountability, and inclusion skills.

  • Supporting a C-suite Not-For-Profit team to rebuild relationships after significant internal conflict.

  • Designing and delivering HR and OD capability build programmes to help business partners role-model company values and behaviours, and lead change.

Extensive Leadership, Team and Organisational Development Support:
Multiple sectors and geographies.